Category Archives: YouTube Marketing

Videos create quality content that Google likes

I have been adding videos to landing pages. When Google sees that there is content about “keyword item 1” and a picture  about “keyword item 1” and a video about “keyword item 1” then Google starts to realize that your page is about “keyword item 1”. You do have to make sure to not over optimize for any keywords, because Google will de-rank you for the exact term you are targeting! So beware. At the beginning pf the description for each video on YouTube is a link to the corresponding page on the Virginia Beach Residence page. This creates another source of traffic to the site. It creates a popularity vote for the site in Google. And if someone scrapes the video and it’s description, then the link will be recreated on the scraper’s site creating more sources of traffic for the site and more popularity votes for Google!

Recent video examples are below. I am using Animoto that makes the bulk of the creation quite easy. Then I am bringing the videos into Cyberlink PowerDirector and further editing them. Here are some recent samples.

Alanton Homes For Sale

Alanton is a desirable neighborhood in Virginia Beach. On this page I have the video and the title image the same size. I am working on the content and this is similar to what most of the pages will look like when I am done updating the content. The video on the page is here.

Beach Borough Homes For Sale

Here is how I use it on the site.

At some point, the title graphics and videos will be similarly sized. They look a lot better that way. But Google doesn’t really care right now, so there it is!

Aragona Village Homes For Sale

Here is the Aragona Village page with the video embedded.

I added some facts and figures about the neighborhood in a narration track. My recording method causes a hiss right now and I am searching for a better way to record narration for the videos.

Being the sole marketer/designer for, I have had to learn a wide variety of skills. video is becoming much more important for businesses of all kinds. So I am spending more and more time on it. Thank you for your time!

Video Marketing


Here is a video talking about a listing in the Kempsville School District. At the beginning of the description on the YouTube page, I have a link to the page I am trying to promote. The video is less about selling the house and more about selling me. I am showing off the property while talking about the high school district and the subdivision page. If I put a link to the home’s page, then I have Google authority regarding that home until it sells. However if I promote the Kempsville High School page or the Bayside neighborhood page, then I have Google authority until Kempsville is no longer a school or until the Bayside neighborhood doesn’t exist. I also have a cool piece of code that allows me to run text around a video. So when I blog about the home for sale, which is also, more about the neighborhood or school, then I can embed the video. Which Google thinks is SUPER rich content and makes the blog more important and makes all the links from the blog more important. I also embed the video into the content page. Which, in this case, is the Bayside neighborhood page and the Kempsville High School page. again, rich content for my site that Google loves.

You can see more of my videos here, MyAgentTom

Here is something personal, just to show off some editing and video skills.

And here is another real estate video with Kevin Hare and myself.

And here is my FIRST video from many years ago!