Category Archives: Uncategorized

facebook Marketing

I have had success with facebook marketing in that, I have kept my status as a Realtor® fresh in everyone’s minds. I haven’t had the budget to run a bunch of ads, which I have done in the past. I am subtly advertising for free. I post 80-90% rapport building content and 10-20% real estate reminders. They are not overt “buy from me” content. They are just real estate related posts that unobtrusively ping “Real Estate” in people’s minds.

facebook Marketing in Virginia Beach

Here is a example of my graphic design. I have faked a car wrap with Photoshop. Some people actually thought it was real, which I will take as a compliment, of course. I faux-wrapped a couple more cars and blogged about them and posted links to the blogs on social media. Because of the cool nature of the content, people were more likely to like and share the content, which is good for me on Google. They make good Pinterest posts, which can point back to social media, the site or the blog posts. The facebook page is named the exact URL of the site. I never drive people off of the money site onto the facebook page. The money is made on the lead capture site. Not the facebook page. All strategies are to drive the traffic to the money site. All strategies target keywords that point back to the appropriate page which is optimized for those keywords.




New Pinterest Strategy

Pinterest Board - Virginia Beach Neighborhooods

I have stumbled across a great reuse of content that I am excited about! I have heard of people actually getting traffic from Pinterest, I realized I am creating great new content for the pages and that I need to re-purpose the content and therefor leverage it to the hilt! Check out my new Pinterest board, Virginia Beach Neighborhoods. I have been taking time to make all these images and taking time to add valuable content to the site. I have copied a piece of the content and the image to the Pinterest board. This will make the Pinterest board more valuable on Google and more valuable to users. Thank goodness, Pinterest provides a LINK from the content to the page it was pinned from! So it is yet another vote for my site in Google! And cross promoting in blogs and other media are votes for the Pinterest board in Google. and the pagerank (Larry Page Rank)  trickles down to my money site, Virginiabeachresidence.com.

Onsite SEO

Hello! Tom Taylor here! Here is my new page strategy. Google, on April 24th of 2012, revamped their algorithm in a way that “punishes” sites with thin content. If we don’t have good, rich content on the page, then the page will no longer be allowed to rank for competitive keywords. so I have over 1200 pages with fairly thin content that are having a much harder time ranking for the keywords they are targeting. So, to get Google’s attention, I am revamping all the content. While I am at it, I am adding things of value to consumers to build authority with them and make it more likely that they will register for the website.

Page Strategy at Virginia Beach Residence

Google is also starting to pay attention to social media signals. So the good content may convince people to share the page. and I make it easier for them to do with the social media share bar that is persistent and at the bottom of the page.

Social Media Sharing on Virginia Beach Residence

Check out the actual Blackwater page here.