Video Marketing

 

Here is a video talking about a listing in the Kempsville School District. At the beginning of the description on the YouTube page, I have a link to the page I am trying to promote. The video is less about selling the house and more about selling me. I am showing off the property while talking about the high school district and the subdivision page. If I put a link to the home’s page, then I have Google authority regarding that home until it sells. However if I promote the Kempsville High School page or the Bayside neighborhood page, then I have Google authority until Kempsville is no longer a school or until the Bayside neighborhood doesn’t exist. I also have a cool piece of code that allows me to run text around a video. So when I blog about the home for sale, which is also, more about the neighborhood or school, then I can embed the video. Which Google thinks is SUPER rich content and makes the blog more important and makes all the links from the blog more important. I also embed the video into the content page. Which, in this case, is the Bayside neighborhood page and the Kempsville High School page. again, rich content for my site that Google loves.

You can see more of my videos here, MyAgentTom

Here is something personal, just to show off some editing and video skills.

And here is another real estate video with Kevin Hare and myself.

And here is my FIRST video from many years ago!


New Pinterest Strategy

Pinterest Board - Virginia Beach Neighborhooods

I have stumbled across a great reuse of content that I am excited about! I have heard of people actually getting traffic from Pinterest, I realized I am creating great new content for the pages and that I need to re-purpose the content and therefor leverage it to the hilt! Check out my new Pinterest board, Virginia Beach Neighborhoods. I have been taking time to make all these images and taking time to add valuable content to the site. I have copied a piece of the content and the image to the Pinterest board. This will make the Pinterest board more valuable on Google and more valuable to users. Thank goodness, Pinterest provides a LINK from the content to the page it was pinned from! So it is yet another vote for my site in Google! And cross promoting in blogs and other media are votes for the Pinterest board in Google. and the pagerank (Larry Page Rank)  trickles down to my money site, Virginiabeachresidence.com.

Onsite SEO

Hello! Tom Taylor here! Here is my new page strategy. Google, on April 24th of 2012, revamped their algorithm in a way that “punishes” sites with thin content. If we don’t have good, rich content on the page, then the page will no longer be allowed to rank for competitive keywords. so I have over 1200 pages with fairly thin content that are having a much harder time ranking for the keywords they are targeting. So, to get Google’s attention, I am revamping all the content. While I am at it, I am adding things of value to consumers to build authority with them and make it more likely that they will register for the website.

Page Strategy at Virginia Beach Residence

Google is also starting to pay attention to social media signals. So the good content may convince people to share the page. and I make it easier for them to do with the social media share bar that is persistent and at the bottom of the page.

Social Media Sharing on Virginia Beach Residence

Check out the actual Blackwater page here.