Hello! Tom Taylor here! Here is my new page strategy. Google, on April 24th of 2012, revamped their algorithm in a way that “punishes” sites with thin content. If we don’t have good, rich content on the page, then the page will no longer be allowed to rank for competitive keywords. so I have over 1200 pages with fairly thin content that are having a much harder time ranking for the keywords they are targeting. So, to get Google’s attention, I am revamping all the content. While I am at it, I am adding things of value to consumers to build authority with them and make it more likely that they will register for the website.
Google is also starting to pay attention to social media signals. So the good content may convince people to share the page. and I make it easier for them to do with the social media share bar that is persistent and at the bottom of the page.